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3. Turn unlinked mentions into backlinks
Insight from Ahrefs.
A quick way to rank higher in Google: Turn unlinked brand mentions into backlinks.
If you have an online presence, there are likely mentions of your company that don’t currently link back to your site. Consider searching for these and convincing the owner of the content to link to you.
Having more backlinks (especially from high-authority domains) sends a positive signal to Google that could increase your rank.
Here’s how to do it:
First, find unlinked brand mentions.
If you have Ahrefs, use its Content Explorer tool. Search for your brand name and exclude your domain. Example: For HelloFresh, that search would look like: “HelloFresh” -site:hellofresh.com
If you don’t have Ahrefs, you can look on Google using these search operators:
- intext:[keyword] Use this to specify your brand name. The “intext:” portion tells Google to find pages with content including this specific keyword.
-
-[domain.com] Use this to avoid getting results from a specific site. That could be your own site and social media sites like Facebook, Pinterest, and so on.
For HelloFresh, that’d look like: intext:HelloFresh -hellofresh.com -facebook.com -pinterest.com -twitter.com
Make sure you look for variations of your brand name. Check misspellings like “Hello Fresh” with a space.
Once you have a list, reach out to the content owners. Keep it short and sweet. Prove that you’ve read the article and make a case for why they should link to you.
Voilà—low-hanging fruit backlinks.