🇺🇦 Eddie Shleyner’s Post

This technique — used by giants like Paulo Coelho and Ernest Hemingway — is simple, counterintuitive, and remarkably effective. Enjoy! #copywriting #marketing #creativity 𝘗𝘴𝘴𝘵... coming NEXT MONTH ↴ 𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

A month ago I ordered an Uber going downtown.  “Oh—” said the driver, “you’re going to One Six Seven?”  “Yeh,” I said, “One Six Seven Green.” “Oh OK—” he said, “oh-kay, oh-kay… that’s the one with the court, right?” I looked up. “That’s right,” I said, “I heard there’s a basketball court on the seventeenth floor.” I buckled up and rolled down the window and took a breath. Breathing felt good. “You been there?”  “Ya on TikTok.” “Ya?” I reached for my phone.  Search, click, swipe — 𝘖𝘏.  “Oh,” I said. 𝗔 𝗳𝗲𝘄 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗴𝗼: Devin Reed called me.   “Yo!” “Yooo—”  “Come be on my podcast?” “I’m there.”  He told me the details.  “You’re FILMING it?” I said.  I took a breath. Breathing felt good. 𝗥𝗲𝗲𝗱 𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝗧𝗵𝗲 𝗟𝗶𝗻𝗲𝘀 𝗶𝘀 𝗗𝗲𝘃𝗶𝗻’𝘀 𝗻𝗲𝘄 𝘀𝗵𝗼𝘄. Devin and the team crossed the country to create something unique for our space, something I feel undeserving to be around.  I did what little I could — mostly sipped water and glistened and looked pale — while Devin was the consummate interviewer. Making something so difficult look and feel very easy, very simple, is a rare thing. 𝗪𝗲 𝘁𝗮𝗹𝗸𝗲𝗱 𝗳𝗼𝗿 𝗮𝗻 𝗵𝗼𝘂𝗿: ▪ About something I wrote called The Normalization of Plagiarism — and Devin’s own experience with plagiarism. ▪ About imposter syndrome — and facing my public speaking fears. ▪ About storytelling — and how to think like a documentarian. ▪ About balance and burnout — and how to oscillate between growth and craft. Much more, too. Watch now: https://bit.ly/4b6USlv Enjoy! #copywriting #marketing #creativity

“Sometimes,” said #marketing great, Jay Abraham, “the best copy to sell a horse is HORSE FOR SALE.” Sometimes, it’s OK to keep things simple, to avoid a clever turn of phrase. Sometimes — often, even — a clear, concise, targeted offer presented at the right time is more than enough to compel action. yeh?

If your copy is interesting, the length is irrelevant. #marketing

How to get anyone's attention: #copywriting #marketing #creativity Enjoy! 𝘗𝘴𝘴𝘵... coming NEXT MONTH ↴ 𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

How to make your copy feel more real and compelling: #copywriting #marketing #creativity Enjoy! 𝘗𝘴𝘴𝘵... coming NEXT MONTH ↴ 𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

pay freelancers on time dammit

Re-branding: #copywriting #marketing #creativity Enjoy! 𝘗𝘴𝘴𝘵... coming soon ↴ 𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

Twelve thoughts: 1) I tend to write better when I’m emotional. 2) At a certain level, we are all the same. 3) You cannot force the market. 4) You can force good ideas, or… 5) If you have time, you can let good ideas come to you. 6) Write to get ideas, not to express them. 7) Recording your ideas immediately is a failsafe. 8) Having faith is part of the process. 9) Creativity is a lifestyle. 10) Following directions is rejuvenating. 11) Our brains think in images, not words. 12) There is no substitute for writing every day. If you're interested, I explain each one below ↴ Enjoy! #copywriting #marketing #creativity 𝘗𝘴𝘴𝘵... coming soon ↴ 𝙑𝙚𝙧𝙮𝙂𝙤𝙤𝙙𝘾𝙤𝙥𝙮: 𝙏𝙝𝙚 𝘽𝙤𝙤𝙠 → verygoodcopy.com/book

Thank you to Elie and everybody else in the #copywriting and #marketing communities who sent me the most encouraging notes and comments as I've been working through my book. It's been a hard project — much more difficult than I anticipated — and y'all have moved and motivated me beyond measure. I'm very lucky to have your support 🥲 For the interested... it's nearly done, coming this May: verygoodcopy.com/book 🙌🏼