Making It Easier for You to Manage Your Accounts, Pages, and People

As The Great Reshuffle lingers on and key decision makers are harder to pin down, we know how tough it can be to juggle the day-to-day realities of your jobs. And it’s only getting harder as you’re tasked to optimize your campaigns to produce the best results. We understand the challenges you face, and we want to help make your jobs a little easier as you manage your marketing campaigns on LinkedIn.

When you shared the need to simplify how you manage your marketing on LinkedIn, we listened – testing and iterating to deliver a platform that will make your jobs a little easier. We understand the challenges you face, and continue to build solutions to help you focus on what matters most – driving positive outcomes for your business. Launching in the coming weeks, LinkedIn Business Manager is a centralized platform that will make it easier for those of you who work at large enterprises and agencies to manage the people, ad accounts, Pages, and businesses you work with. 

Enhancing Your Marketing Experience on LinkedIn

Simplifying how you keep track of your marketing work across LinkedIn, Business Manager will enhance the Campaign Manager and Pages experience by offering increased control and visibility across your LinkedIn marketing from a central location. As the platform evolves, it will play a key role in how you uncover strategic insights that make marketing at scale more efficient. 

Here’s how LinkedIn Business Manager can simplify the way you market on LinkedIn and across our network of publishers:

• View and manage your team, ad accounts, Pages, and business partners from a centralized dashboard. With your people and assets in one place, you can easily navigate across Business Manager, Campaign Manager, and Pages.
• Free up time spent on administrative tasks, like user permissions and billing, so you can focus on campaign performance. With Business Manager, you can manage user access across accounts and Pages and download your monthly invoices directly from the platform.
• Quickly reach your buyers by sharing Matched Audiences across ad accounts. Business Manager will let you share and update Matched Audiences across your ad accounts to help you save time and focus on executing your campaigns. 

A Free Centralized Platform Built for B2B Customers

We built Business Manager with you, our B2B customers, in mind to help you maximize efficiencies, so you can create and execute engaging campaigns that cut through a crowded market with no added cost. Early test customers, like GroupM Canada, Merkle B2B, VMware and Xero, saw immediate value from the platform, and we’re excited to make LinkedIn Business Manager publicly available to marketers across the globe in the coming weeks. 

Helping You Focus on What Matters

As your jobs become more complex, it’s important to rely on tools that help you along the way. Whether it’s increasing  visibility into how your brand shows up on LinkedIn or helping you reach potential buyers more quickly, we’re always considering new ways to  help you work smarter and drive more value for your companies and clients.