There's a simple way to get more people to read your content. "Bucket Brigades" Here's how it works: So, what are Bucket Brigades, exactly? They're words and phrases designed to get someone to read the next line. Here are a bunch of examples: - Here’s the deal: - Now: - What’s the bottom line? - You might be wondering: - This is crazy: - It gets better/worse: - But here’s the kicker: - Want to know the best part? All you need to do is find a spot in your content where someone might hit their browser’s “back” button. Then, add a Bucket Brigade. In fact, some of my pages boosted their time on site by 25% simple by adding a few Bucket Brigades. And I recommend you do the same. 👍🏻
How to find these spots where people hit the „back“ button Brian Dean?
That's a very powerful strategy! If you go back and read some classics about advertising like The Adweek Copywriting Book you'll see that the author uses those almost every time. They keep concentration going and provide a nice segway into the next part of your content.
Great point! You keep teasing them on what's next 'til they read the whole thing. Bucket Brigades is an interesting name for it. Did you give it that name? If so, what's the story behind it?
' What is the bottom line?' gets attention Brian Dean
Wow, Brian Dean, you're kind of a copywriter superhero! You have an amazing talent for breaking down SEO, and content creation into easy-to-digest psychology hacks! Like thousands of others, I've learned so much from you over the years! Thanks!!🙏
Will definitely gonna try this. Thanks Brian Dean for sharing👍
Fun fact: The name is based on the imagery of a human chain passing along a bucket of water to put out a fire. When writing a website, the "fire" you're trying to prevent is a person leaving the page! 🚒
Good tip - Great link that expands on this topic: https://www.theukrules.co.uk/rules/media/website/content/bucket-brigade-copywriting.html
CEO @ Exploding Topics
1yPro Tip: Bucket Brigades work super well for LinkedIn posts.