Holiday guide
Get on a billion wish lists: Download TikTok's free holiday playbook
As a small business, you're probably eager for the busiest shopping season of the year to kick off. But the lucrative holiday sales magic isn’t based on luck — you need to plan ahead and strategize things like what your creative messaging will be, where you'll promote your ads, how you'll engage your target audiences, and more.
TikTok is where inspiration and discovery happens, and it's the ideal platform to promote your holiday messaging and grow your business. We’re the place where over a billion people around the world go to discover trends, recommendations, and new things to buy.
Because TikTok is the leading source for joyful and entertaining content (all key holiday associations), it’s not surprising that holiday shoppers rely on TikTok as a source of inspiration for their next gift purchases. Did you know?:
1 in 2 users have discovered a new brand or product on TikTok¹
63% of TikTok users use TikTok to plan or celebrate the holidays²
#TikTokMadeMeBuyIt has 27B+ video views³
..and these consumers are already beginning to think about what to buy their loved ones (or themselves!) weeks before the holidays even begin. In fact, 68% of TikTok users start their shopping at least a few weeks before the holiday.²
TikTok understands the value and need to plan ahead, that's why we've created the 2022 Holiday Playbook. Download this comprehensive guide today to understand how you can tap into the power and growth potential of TikTok and close out 2022 on a high note.
The free comprehensive guide includes:
Holiday Insights: TikTok’s community is planning earlier, celebrating more, and continuing the party post-holiday. Learn more about their holiday mindsets to be the trusted source for their holiday gifting and events.
Holiday Checklist: We've developed a suggested 2-3 month plan to help you execute a successful campaign. This includes everything from testing creative to finding and defining target audiences, to getting ready to launch.
Ad Solutions: Check out our shopping solutions and ad formats to help motivate shoppers to activate their wish lists.
Optimizations: Once your campaign is set-up, take a look at these best practices to boost performance.
Creative Inspiration and Tools: TikTok’s suite of tools enables you to embrace the creativity and authenticity of the TikTok community. Learn how you can easily make fun and engaging videos.
Download the 2022 Holiday Playbook and get started on your holiday planning today. And if you haven't already, sign up for Ads Manager to tap into TikTok this gifting season.
TikTok Marketing Science US Path-to-Purchase Part 2 Research 2022, conducted by Material
TikTok Marketing Science, US Holiday Purchasing Research 2022, conducted by Material
TikTok Internal data, Global, September 2022