Writing is a f'ing grind without a system.
Step 1️⃣: Pick a topic/audience
One you can sell your product/service to.
Or, one you are passionate about AND can monetize AND would enjoy the work to monetize it.
Step 2️⃣: Create a list of subtopics
Ex: If your topic is "starting a podcast":
- Choosing a format/topic
- Podcast branding
- Getting guests
- Sponsorships
- Podcast gear
- Analytics
Step 3️⃣: Create content "themes"
- Train your audience on what to expect
- De-risk creation by re-working winners
- Gain clarity on what you're posting
For example, you can theme days of your week to make it easier to design:
Mon: Meme
Tues: Cheatsheet
Wed: Carousel
Thurs: Tease Newsletter
Fri: Client Win
Or you can get creative in your themes:
Will Nitze: "Monday Shower Thoughts"
Jenny Hoyos: "[Fast Food Chain] for $1"
MrBeast: "$1 vs $1,000,000,000 [Thing]"
Ryan Trahan: "I Survived on $0.01..."
Step 4️⃣: Pick your formats
Memes, carousels, cheatsheet, quotes, polls, pure text, crying selfies, short-form video, long-form video, etc.
Don't do them all right away.
Start with the easier ones that align with your current skills.
If you're good at design, do cheatsheets, images, and carousels.
If great on camera, do video.
If neither, do text.
Master one, then move on.
Step 5️⃣: Switch up "post types"
You can write about podcast branding in tons of ways:
1. Actionable: Step-by-step breakdown of choosing a brand for your podcast.
2. Present/Future: How will podcast branding change?
3. X vs Y: Compare the outcome between thoughtful branding vs not
4. Analytical: Tell a story of Joe Rogan's podcast branding
5. Contrarian: What does everyone else get wrong about podcast branding?
6. Motivation: What would happen if they nailed their podcast branding?
7. Observation: What's a keen observation about podcast branding? Ex: They all look the same.
8. Listicle: What are the 8 top podcasts for their branding?
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Example for me with this post:
Audience: Startup founders
Topic: Growing startups + audiences
Subtopic: Content creation
Format: Cheatsheet
Post type: Analytical (cheatsheet) + Actionable (text)
Repost ♻️ to help your audience and follow Neal O'Grady 🍉 for more.
Multi-channel marketing for $100M teams 🤙
1yLove the breakdown Neal 🔥