Ad Professor’s Post

Created this IKEA ad on my coffee break. What company should I do next? PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

I created an ad for Nike. What company should I do next? PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

8 creative social media ads I've collected: 1. World Wildlife Foundation Principle: Ride The Wave When everyone is talking about one thing -- insert yourself into the conversation. 2. Oats Overnight Principle: Turning Sh*t into Sugar Oats ran an ad with hilarious bad reviews. They close with the tagline: "Find out why 1 million happy customers disagree". 3. CRAFTD Principle: Meme announcement > Boring sale announcement 4. Ryze Principle: User interface hacking This looks like the customer's to do list -- and then they realise it's an ad. Bonus point: Notice how they left the time and battery to make it extra realistic. 5. Therabody Principle: The Group Chat "If you want to put your marketing on steroids, reverse engineer it from the group chat message you want people to send" - @george__mack 6. Finimize Principle: Ride waves Threads was a cultural meme in everyone's conversation.  Finimize rode the wave and started running Threads as ads. 7. Happy Tuesdays Principle: The Red Pill Neo -- do you want the blue pill or the red pill? 8. Athletic Greens Principle: Classical conditioning Your brain sees this screen and wants to take action. PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

I created an ad for Porsche. What company should I do next? PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

10 creative ads I've collected this week: 1. Star Wars - Episode 1 Principle: 2+2=? Step 1: Present the main subject Step 2: Provide a clue in the back ground = The Aha Moment One of the best posters I've ever seen. 2. Ford Principle: The Complete 180 Step 1: Present an outrageous statement Step 2: Destroy it with a stunning fact. 3. ASH - Action on Smoking & Health Principle: The 10x Metaphor If you want to scare parents, make their negative behaviour childproof. 4. Travel Channel Principle: The Visual Representation  The Travel Channel representing remote control buttons as the destinations it covers. Genius. 5. Stella Artois Principle: The Stolen Item If people are stealing your product, use it in an advert. Stealing is the ultimate form of social proof. 6. Patagonia Principle: The Counter Brag Highlight your expertise by calling out your shortcomings. People will feel the contrast. 7. Adidas Principle: The 10x Metaphor 8. Metacure - Constipation Release Principle: Break The 4th Wall "Sometimes sh*t is easier said than done". Clever out the box thinking. 9. The Budapest Sun Principle: The Matrix vs Neo The Matrix = Standard news Neo = The Budapest Sun 10. New Zealand Transport Agency Principle: Shock After Shock Step 1 - Show someone in a car accident (Shock) Step 2 - Realise this is what it looked like because he wore a seat belt (More shock) Clever ad using survivors of car crashes to stress the impact of a seatbelt PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

Ad of the Day: Feier Cottage in London Principle: Your Product > Everything Else If they'd rather lose their phone than your product -- you've signalled extreme value. One of the funniest ads I've seen in a long time.

9 creative social media ads I've collected this week: 1. Spacegoods Principle: The Word of iMessage The best writing looks like a text to a friend. 2. McDonald's Principle: The Calendar Product McDonalds ad with the calendar looking like a Big Mac. "You've earned it" 3. Ridge Wallet Principle: Sell Consistency Day 1: Great condition Day 365: Great condition 4. Huel Principle: Alarm Clock Pro's and con's The alarm is switched on for all the benefits you get. Switched off for all the problems you avoid. 5. Alpine Bliss Principle: The X-Ray Ad Present the evidence... It's hard to argue against an X-ray. 6. Oak - Burgers Principle: Reverse Psychology Slide 1: Position yourself as dangerous Slide 2: Reveal the product 7. Humantra Principle: The Search Bar Step 1: Google search a solution to a problem Step 2: Show your product 8. Beauty of Joseon Principle: The Shadow Ad A minimalist ad that uses shadows beautifully. 9. Reformation Principle: 2nd Place 1st Place = Something absurdly funny  2nd place = Our product You communicate humour, humility and quality. (Via @VikkiRossWrites) Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

I created an ad for Asana. What company should I do next? PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

8 great copy examples I've collected this week: 1. Land Rover Principle: The Bulletproof Guarantee 2. Reed Jobs Principle: The Double Meaning Looks like an ad about sex... Actually an ad for a job board. 3. Toronto City - Anti-littering ad Principle: Fork The Common Phrase 4. Specsavers Principle: Made-Up Statistic "39 bus stop passengers sat on someone's lap by mistake." 90% of statistics are made up. The more specific the number and the funnier the claim - the better. 5. Buckley's Principle: The Pratfall Effect "It tastes awful. And it works" The honesty about the taste makes you trust the brand more. People trust a 4.5/5 review more than a 5/5 review. 6. Triss Scratch Cards Principle: Change One Variable Step 1 - Find the nightmare scenario Step 2 - Find the one variable that turns it into the dream scenario 7. Freshey's Principle: Don't Re-Invent The Wheel So many bread companies are kicking themselves for not thinking of this copy. 8. The Economist Principle: The Hidden Metaphor Use the 1st line to refer to a specific thing. Use the 2nd line to reveal it was actually a metaphor. PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

23 lessons from David Ogilvy: 1. Search all the parks in all your cities; you'll find no statues of committees. 2. The best ideas come as jokes. Make your thinking as funny as possible. 3. You are advertising to a moving parade, not a standing army. 4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. 5. Remember you are a human being writing to another human being. Neither of you is an institution 6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points. 7. Avoiding excess in all things is a recipe for dullness and mediocrity. 8. A good advertisement is one which sells the product without drawing attention to itself. 9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers 10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant 11. People who think well, write well 12. The most important word in the vocabulary of advertising is 'test'. 13. On average, five times as many people read the headline as read the body copy. 14. When you have written your headline, you have spent eighty cents out of your dollar. 15. Tell the truth, but make the truth fascinating 16. Advertising is only evil when it advertises evil things. 17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. 18. Raise your sights. Blaze new trails. Compete with the immortals. 19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. 20. If you're trying to persuade people to buy something, use the language in which they think. 21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom 22. If you are lucky enough to write a good advertisement, repeat it until it stops selling. 23. At the start of your career in advertising, what you learn is more important than what you earn. Bonus one: “When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', I asked my lawyer to sue the editor for the question mark.” - David Ogilvy