9 creative ads I've collected this week: 1. Nutella Principle: The Before & After The product tastes so good you have to lick the knife clean. 2. McDonald's Filet-O-Fish Principle: 3rd Order Consequence If you want to create humour: Show the 3rd order consequence. 1st order = Buy McDonald's Filet Fish 2nd order = Eat in car 3rd order = Birds surrounding car 3. BiC White-out Principle: Show, Don't Tell Bonus points for the catchphrase using white-out in the bottom right corner. 4. Tesla Principle: A or B? You're not just buying a product - You're voting for the type of person you want to become. 5. IKEA Principle: Viral Hacking Pillow = Boring Pillow being ripped apart by a puppy = Viral If your product is boring, leverage viral assets. 6. KFC Principles: Classical Conditioning You lick your fingers, you think of KFC -- even when at our competitors. Genius. 7. LEGO Principle: The Social First Billboard If you create billboards optimised for social media -- you don't just reach people in that area... You can reach the whole world. 8. Smart Principle: The Infinite Principle Step 1 - Identify your principles (Smart design) Step 2 - Show the opposite of your principles across ludicrous settings 9. Specsavers Principle: The Infinite Ad Create ads that you can reuse in different scenarios decades later. "Should've gone to Specsavers" is an iconic infinite ad. PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com
PPS. Follow The Ad Professor for more.
That Heinz one is hilarious 😆
The McDonald's one reminds me of the seagulls in Finding Nemo lol
The doggyyyyy man I want a dog.
These principles offer valuable lessons for marketers looking to elevate their ad campaigns. From before-and-after storytelling to viral hacking, there's so much to learn from these creative approaches. Great work!
What I've noticed in these ads, the main focus is never the product but something else around it which creates a meaning and connect with product. Ad Professor
The Ikea ad is great, Ad Professor
Lego bringing some clever creativity 👏
Thanks for the comprehensive breakdown of advertising principles using well-known brands, it's insightful. I especially resonate with the IKEA's viral hacking principle. It’s fascinating how relatability can escalate a boring product to viral status.
adprofessor.com -> Helped 3x billion dollar companies get their best ads
1moPS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com